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Email Marketing?


dhchait

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Any contribs out there or plans in the works for some email marketing features?

 

By this I mean:

 

- Ability to sort customers out into groups (by product purchased, by geography, by date/amount of last order, etc)

- Ability to then generate emails to those groups

- Ability to report on activity by group and by email campaign (for example, this email generated a 10% response rate).

 

Seems like the catalog and store capabilities of osC are very advanced while the emailing and marketing pieces are still in their infancy. Is this people's perspective?

 

Thanks!! - Daniel

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you could pull this info into an access database or excel or something of your choice via odbc, sort on all kinds of ways and then you have your mailing list. if you are going to do that, then you should also ask your customers if they would like to receive specials, etc at times. dont want to disassociate them and not have them come back because of email.

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you could pull this info into an access database or excel or something of your choice via odbc, sort on all kinds of ways and then you have your mailing list. if you are going to do that, then you should also ask your customers if they would like to receive specials, etc at times. dont want to disassociate them and not have them come back because of email.

Thanks for the thoughts. Yeah I am sure there are dozens of ways to do this.

 

Before I do anything, I just wanted to know if anyone else had this kind of need, had started something close to it or similar, etc.

 

Anyone seen such a project? Thanks - Daniel

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  • 2 weeks later...
you could pull this info into an access database or excel or something of your choice via odbc, sort on all kinds of ways and then you have your mailing list.  if you are going to do that, then you should also ask your customers if they would like to receive specials, etc at times.  dont want to disassociate them and not have them come back because of email.

Thanks for the thoughts. Yeah I am sure there are dozens of ways to do this.

 

Before I do anything, I just wanted to know if anyone else had this kind of need, had started something close to it or similar, etc.

 

Anyone seen such a project? Thanks - Daniel

I'd love to see something like what your talking about....

 

 

Thomas

A signature is something that reflects its user. - The dictionary

 

The question is not, 'to code, or not to code'

the question is, 'if we do not code, are we really alive?'

-- anonymous

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A possible start might be to hack a new type of newsletter class/module.

A preliminary feature would be to have a field where you could write the sql statement to be used to select the target audience, in replace of the current (limited) select option feature, then osC runs the statement and gives you an email list and newsletter ready to send. Following Mibble's comment, you should really only target customers signed up for global and/or product notifications etc.

"Any fool can know. The point is to understand." -- Albert Einstein

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  • 6 years later...

You can do that with MailBeez Automatic Trigger Email Campaigns (5min installation):

http://addons.oscommerce.com/info/7425

 

 

you can build modules with SQL queries to select your target group and send automatically offerings (e.g. upsell, cross-sell etc.)

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