Customer paths

[JonoB]

After having my store up and running for the past few weeks, I have noticed something regarding customer paths through my site:

 

Many customers look at the product listing page (i.e. the page that shows all products in that category with the price and a "Buy now" button), but dont seem to click through for more information on each product. I get the feeling that customers think that there is no additional information (despite the fact that there are hover links and that they can click the small picture for detailed info on that product)........this means that they dont get to see the detailed product desciption and enlarged picture.

 

So, what I am thinking of doing is changing the "Buy now" button to a "More info" button, which instead of adding the product to the cart, will take them to the detailed product info page. They can then add to the cart from there if necessary.

 

Please let me know your thoughts on this.....and if any of you have already done this, the results.

 

Thanks,

Jon

 

(PS - I havent yet thought about how to go about the technical side of doing this yet!)

[Guest]

(PS - I havent yet thought about how to go about the technical side of doing this yet!)

catalog/includes/modules/product_listing.php:

 

          case 'PRODUCT_LIST_BUY_NOW':
           $lc_align = 'center';
           $lc_text = ' <a href="' . tep_href_link(FILENAME_PRODUCT_INFO, ($cPath ? 'cPath=' . $cPath . '&' : '') . 'products_id=' . $listing['products_id']) . '">' . tep_image_button('button_buy_now.gif', IMAGE_BUTTON_BUY_NOW) . '</a> ';
           break;

 

Matti

[JonoB]

Thanks Matti.....was going to get around to hunting that down tonight!

 

I am also interested to hear your thoughts on the issue in general.....do you think that a large number of customers dont know to click on the link or image to go to detailed product descirption? My page stats seem to indicate this quite clearly...