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Why the need for a Google Tag Manager App/Module?

cwill01

By cwill01
in Apps / Add-ons

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cwill01

cwill01

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My developer friend and I were discussing that an update came out for the Google Tag Manager - https://apps.oscommerce.com/r0znb&google-tag-manager - and we were curious about why you would use it vs just directly adding to html pages?

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