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The e-commerce.

Email marketing done right.


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This can be a powerfull tool if done right. This blog gives a good insite into the right way to go about doing it.


One of the main things to remember is to stay on the right side of the law!  In the UK this is very clear.

"Email marketing and text messages

You’re only allowed to send marketing emails to individual customers if they’ve given you permission.

Emails or text messages must clearly indicate:

  • who you are
  • that you’re selling something
  • what the promotions are, and any conditions

Check that you are not sending emails to anyone who’s asked not to receive them, using the Email Preference Service.

If you buy or rent a mailing list, ask the supplier if you have the right to use it for email marketing.

Every marketing email you send must give the person the ability to opt out of (or ‘unsubscribe from’) further emails.

You must tell customers if you add them to a list of people who do not want to be emailed."


Ok so you are happy your on the right side of the law! now what?

Well you are spoilt for choice there are many solutions for mail marketing both paid and free. Pick the one that is best for your needs.

This blog covers some of the main players in this area.



So what if your a small company with limited budget?

Well your in luck, you will find a few good self hosted alternatives with open source softwere options. These are not for everyone but if you are happy with open source code and like to get into the code then you should look at these.

1) phpList

This has been around for some time and is one of the best open source alternative to MailChimp. phpList is released under the Affero General Public License as a free software. You    can download this software directly from its official site at phplist.org. The source code is also available on GitHub.


2) OpenEMM

Also a good alternative to MailChimp that is released as an open source software, allowing you to build your own mailing list management system on your server without having to rely on third parties.

OpenEMM is released under the OpenNMS License with the source code is available on GitHub. Before installing the software on your server you can also take advantage of the offered demo to see the admin dashboard. This gives you the option to host your own or use a paid service.


3) Mailtrain

Self Hosted Newsletter App Built on Top of Nodemailer , this is relativly new compared to the others. Mailtrain is also released as a free software. The source code of Mailtrain is available on GitHub. This software is released under the GNU General Public License.




So as you can see you have many options available to you. I'm sure there are other good alternatives that I have missed.

There are a number of good ones that have official osC add-on's such as MailBeez and Mailchimp. I have not coverd these as they have been around for some time.






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