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Store is up, but is it too confusing??


Smiling Buddha

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Posted

I'm no expert..believe me but I like your store.

It might help to put the counter back on it so you can see how many visitors you are getting.

Posted

IMHO naming the Shopping Cart "My Wardrobe" is confusing as heck.

 

I'd nuke the webrings. They won't bring you enough traffic to justify making your site look unprofessional (which they do).

Posted

Hello to a fellow Edmontonian!! :D

 

I think your basic site design is fine - you just seem to cater to a very specific product. You need to get listed on as many directories as possible and have them link to you.

 

I didn't take a complete look around your store - but if you have white or ivory robes - you should market to brides! My oscommerce store is wedding related, and I know brides are always having a hard time finding nice cloaks for winter weddings - so list on wedding and bridal directories as well.

 

Also check that you are listed on the search engines - that will help immensely.

 

Good Luck and hope things pick up for you...

 

Jolyn

Posted

If you install the visitors contribution you can see how many people are visiting your store, who their ISP is, what page they came from (which includes their keywords in Google), number of visits, etc. It might help you figure out how to get more nibbles from customers. Also we have found that using Google Adwords helps raise the traffic level to our store for 5 cents a visitor.

In olden times the men were made of iron and the ships were made of wood; now it's the other way around. :wink:

Posted

Your product area is certianly unique and interesting.

 

Advice from Josaram is spot on - you should think about marketing the site to more specific groups - bridal , fashion etc etc ...

 

With a product as unique as yours, you should also be able to get a lot of features in the press - womans mags and newspaper articles - "whats hot this year" kind of thing....

 

The front page of your site - I don't think it does enough yet to convey to a visitor, what you do within that first critical few seconds ....

 

Id look again at the center splash and think about a much larger image, at the very least - making the center splash almost into an advertisement for your company - you'll find oddles of inspiration from fashion sites, department stores and the like.

You have the potential to use some very seductive imagery on your front page (judging by some of the product shots you have), which would help to draw visitors in ...

 

Good Luck With The Site - Hope it goes well...

 

BrianD

Posted

AS some of the other people have said- get an ad or two in your local newspapers, and magazines, and maybe some of the speciality mags- bridal, costumes, nostalgia. Get rid of the webring banners, and declutter your deafult and newproduct pages by reducing the colums to two, and at least double the size of the thumbnails...

That gold grad dress is mouthwatering! Make it a main image on the default page for a while! You can add any html you want to the language/default.php file that you want, you know...

yum!

psst... wanna buy a wand?

Posted

Add more images to your front page. Get rid of the right coloumn, you only need a cart if there's something in in, so you could add the code from this thread to hide it - http://www.oscommerce.com/forums/viewtopic.php?t=35571

Make better use of your header, with either/both a bigger, clearer log & product images. Show close ups of details there too, not just a full length pic. You're selling a luxury item, so your site has to scream luxury.

 

You could also use images as a background to your text, like this - image3.jpg

Not taking credit cards could put people off, so don't mention payment methods until they're ready to buy. Think about accepting credit cards. Shop around for a way to make it affordable, even put up your prices if you have to! For a product like yoours, the extra couple of % won't put off many, & you'll probably more than make that up in sales to people who wouldn't sign up for an account with something like paypal.

I agree about removing the webring banners. If you must have charity links on your front page, put them in the footer.

Posted

Hi,

I'm trying to get the image to appear just on the default page, but having no luck.

Any ideas?

Thanks for suggestions you made earlier, and to everyone else to. Really much appreciated.

Ade

Posted

When I'm designing a layout - I draw the whole thing up in photoshop first - then start coding later.

 

My Approach is ....

 

1. get the left and right columns the way you want them - size, colors etc ... (If your going to have columns that is !)

 

2. take a screen shot and open this up in photoshop - or your favourite graphics program).

 

3. Play about with the content part of the layout - and the header/footer etc etc .... as much as you want - cutting and pasting, drawing and experimenting all over the place.

 

4. Once you've got the 'picture' version that your satisfied with, then start to figure out how to code it.

 

Depending on how complex the layout you want to achieve, you may only have to insert some HTML into the relevant language files - or at the other extreme, you'll have to change the whole format of the shop layout

 

This is the approach I take - I sometimes spend days, weeks, whatever, working on a design before I start coding - it makes the final build much , much easier.

 

Brian D

Posted

One way to have the image only on the front page in default, put the coding into the includes/languages/default.php file. It will only appear under the text for that page, and wont be there when people start looking through the catalogue.

The other way to do it, i'm guessing, would be to create a call for it along with the language file, but I'm not that good yet to know how to do it!

psst... wanna buy a wand?

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