Jump to content
  • Checkout
  • Login
  • Get in touch

osCommerce

The e-commerce.

Links to other sites to improve search engine ranking


wvmlt

Recommended Posts

After reading through a lot of information about getting better page rankings with the search engines, it seems a big deal is made about links. Both the sites you link to and the sites that link to you, seem to be a factor in your placement on the engines. Also, the sites you link with should contain similar information as your own site does. That being said, if anyone is interested in exchanging links, PM me or visit my site and click on the contact us link. I would like to exchange links with sites that sell salvage/surplus merchandise or general merchandise/giftware.

Keith

 

 

What the hell was I thinkin'?

Link to comment
Share on other sites

Links to your site have more effect on your Google ranking compared to any other search engine out there. They are the basis of your pagerank and determining how important your site is to the Internet. Google puts the most important sites at the top of the pile.

Link to comment
Share on other sites

hummm interesting

 

why does www.farrellart.net come up one page #1 of Google when doing a search for "Titanium Jewelry" (that was the target) out of 105,000 pages.

 

I mean we have like 3 links. :shock:

 

I see our 3 links put us on top with google.....

 

Don't hold your breath... links are not that importent

 

on Google.... I don't care what you read

 

I would recomend a focus on

1. domain name (designed for your search)

2. Page tital

3. Words ON your page, search strings in your discriptions.

 

that will do you the most for your money

and ALL free

 

Have fun

Sean

Link to comment
Share on other sites

You link well because the overall average page rank for your competitors is pathetic. More power to you though.

 

How many times is "titanium jewelry" searched for though? Are there better keywords that you would fit under and still get the same ranking? What page do you show up for under "handcrafted jewelry" or other keywords that get more searches? How many visitors do you get a day from your keywords? Are sales directly attributed to this?

 

In a niche market such as Titanium Jewelry and Art, it may be easier to get your site ranked. While I do agree with the robots.txt file suggestion and encourage people to use them, there are more proactive ways to reach a great ranking, including a #1 rank for your keywords. If you have a couple hundred sites linking to your page, then your Google Pagerank would be a 7 or 8 instead of a 5 and you would have the #1 position for "Titanium Jewelry" instead of the 8th position. Being on the first page doesn't necessarily help with sales when the potential customer is buying from the guy ranked #1. If you are satisfied with that ranking, then sit back on your laurels and enjoy your customers. If you wanted to do better some incoming links would help you achieve those goals.

Link to comment
Share on other sites

We did our "search word study" via the google "ad words"

It cost us $35 but was well worth it!

 

the search strings "Titanium Jewelry" and "tree of life jewelry"

are bringing us alot of sales. You might be right about links pushing us up from 8 to #1, however I believe that the age of a site has more to do with that than anything

 

take for exsample the search term "oscommerce templates"

you would think that www.oscommerce.com would be listed 1st.

 

I'm sure they are "linked" to much more than anyone

being that the "powered by" is EVERYWHERE

 

soooo why are they not #1 in that search?

 

I know for a fact that the reasons why a site is ranked is a well kept secret

among the search engines. So just because the sugestion that you should link to other sites is made by Google, does not mean that it is one of the top reasons for ranking you. I tend to think that the "links" are used only to run thier "page rank" bar in the IE browser addtion. I fail to see where it affects anyones rank in thier main indexing.

 

For all the reasons above is why I think it's really a waist of time as far as trying to push you to the top of a search engine rank.

 

Linking is good for the fact that you may be found via anothers site.

That's not a bad thing...thus linking is not a bad thing.

 

So if you enjoy all the hours it takes to get someone else to link to you

have at it... as for myself I'm going to pass

 

 

Have fun

 

Sean

Link to comment
Share on other sites

to answer a few of your questions,

 

Our product speaks for it'self... we also don't sell rings. That's what the guy in #one sells. We don't feel we are losing sales to people above us... one thing we know...jewelry buyers love to LOOK and LOOK and LOOK before they buy anything.

 

We launched the 6th of dec last year and our sales are about $300wk now (on ave). we have about 200-500 pages views aday.

 

in our logs, there is evrything from "blue jewelry" to "vermont jewelry"

used by people to find us.

 

I did a compairison of search word to sales in a 3 month period

and ""Titanium Jewelry" won out hands down.

 

Acording to our studies with the google "AD words"

the term "Titanium Jewelry" is typed into the google search bar

much more that "art jewelry" or "hand made jewelry" etc etc

 

we used every kind of search amaginable on ad words,

"titanium Jewelry" ranked #2 just under "jewelry"

the term "jewelry" is too broad for our use.

The #1 searches when your talking about "jewelry" would be words like "ring" "pendent" "necklace" etc etc

those are also to broad for our use. However people have found us using those types of words acording to our logs.

 

One interesting thing we found out is that people want to "click" on photo's and use the search tool on the site. when our site was in phase one, it had clickable photo's for the catagories as it does now. when re-vamped the site we took those away. Our sales came to a halt!!!

because the photo's where gone to the catagories, people used the search tool, the search tool only searches the Tital of the product, and because we named our products "Item #woper3" it did not work well when someone typed "earrings" it would only bring up 3 products.

 

 

so we made it so someone has to use the advanced search, and put back the photo's to the main catagories on the main page....our sales are back up again

 

I know this is alittle off topic, but I thought I would mention it

 

Have fun

Sean

Link to comment
Share on other sites

How could you be averaging $300/week when you only have 1 bestseller listed? By default the bestsellers box display the 10 best sellers. You have 1 listed. Either you've changed it to only list one product (that would be odd), all you're selling is that one product (which I seriously doubt) or you're BSing us about your sales.

 

Even if that has nothing to do with it, based on the fact that it appears your average product price is around $50 that means you have a whopping 6 sales a week (assuming each customer only buys one item). Not even a sale a day. Hardly anything to brag about.

 

I don't know about anyone else but I'm not about to take marketing advice from someone that can't even average one sale a day. :wink:

Link to comment
Share on other sites

HA!

 

let's see now.........

our Items are ALL "one of a kind"

thus when it's sold it goes off line...thus it does not get listed in the "best sellers"

 

the only Item we have more than one Item of is the colored bracelets

 

 

soooo that should be the only best seller listed

 

nes pas?

 

perhaps doing alittle more research was needed before you got your foot stuck in your mouth for calling me a liar.

 

and I'm not asking you to take anything,

I'm posting my views... you can do what you want.

more power to ya!!!

 

SEAN

Link to comment
Share on other sites

I stand corrected. Fair enough. Still appears to only be 6 sales or less a week to me. I'd be a little more open minded about marketing if it was me (then again maybe you're happy with 6 sales a week - more power to you - I wouldn't be).

Link to comment
Share on other sites

also, most sales are this way

 

4Xbracelets

2Xearrings

2Xpendent (one with chain) one without

 

total= $175

 

that has been the bulk way our sales have gone.

 

We DID have one sale 3 months ago where someone bought

 

1X colored bracelet

 

that sort of thing is rare

yesterday I got

 

8X colored bracelet..one each color please

 

I'm afraid you don't understand the Jewelry market

and that's the market I'm talking about......

 

SOOO your better off not following my advice

 

Sean

Link to comment
Share on other sites

RON!!!

 

really it's more like one to two sales a week

 

would we like more?

SURE

 

is it our soul income?

nope

 

it's just a tool for the REAL store located in Vermont.

Many have drove to the store when visiting Vermont

 

it's just a tool to the main store

 

thanks

Sean

Link to comment
Share on other sites

I would think that the artists would do better in sales if they sold thier jewelry for $5 each (like most titaium jewelry)

 

and go with the stamped out Items like walmart does

 

HOWEVER

 

they are true Artists, and design upper end Items.

If your a Jewelry person you would know that $120

for titiaum is ALOT of money

 

so in this class of Jewelry, two sales a week off the internet is alot of sales.

 

It really is.

Money is no concern to many of our clients, they want a certain "look"

We have two clients that buy every water thing the artists do,

 

The artists like to make "tree's"

 

go figure

 

smile

 

Sean

Link to comment
Share on other sites

so in this class of Jewelry, two sales a week off the internet is alot of sales.

 

Note to self: Don't waste your time with the jewelry business.

 

I personally won't even consider developing a site if I can't anticipate 100+ sales a day. I guess jewelry is out (assuming 2 sales is a "lot of sales" - my guess is there are lots of sites out there doing a whole lot more than that though).

Link to comment
Share on other sites

RON....

(your still sticking your foot in mouth)

 

err here's a question for ya..

do you know what the term "tree of life" means?

 

It's a Celtic religion from the Druids...so

 

this store would be the same as if they were selling Titanuim

crosses to the christains.

 

It has a very small following compaired to to other religions

the druids have been wronly accused of being in wicca

but they are a far cry from it!

 

SOOO

 

if you had a "blue only can opener" site, how many sales whould you get?

 

This is what they do for a living, your suggesting they give it up

to open a $1 store, because they would have more sales.

 

Get real

 

There is a high demand for rings

thier sales would go 10X's if they made them....

 

will they?

Nope, I have asked them over and over.

 

They are true to thier beliefs, and are really the nut and granolia types.

 

Colette Gosselin is my aunt, she sked me to do this for her

and I get a % of sales

 

personally they should open a CD store

more CD's are bought on the internet than "tree of life" anything

 

Have fun

Sean

Link to comment
Share on other sites

so in this class of Jewelry, two sales a week off the internet is alot of sales.

 

Note to self: Don't waste your time with the jewelry business.

 

I personally won't even consider developing a site if I can't anticipate 100+ sales a day. I guess jewelry is out (assuming 2 sales is a "lot of sales" - my guess is there are lots of sites out there doing a whole lot more than that though).

 

Well, he is selling niche jewelry. I am currently working on a store where we will sell gothic jewelry, mainly in pewter and silver but with some gold. This will sell more often. Also the markup on standard jewelry is 500% to 1000% percent. That is why the retail stores can routinely give 50% discounts on their product and still rent fancy mall-front locations and all the other associated costs. As a case in point, my wife and I saw a wedding set in a local store for about $5,000. Since we have a reseller's license we went down to the Jewelry district in Los Angeles and got a similar set in both weight, quality and stones for $650.00.

 

So Jewelry can be quite profitable. I, personally, wouldn't be happy with $300 a week in sales but if the site costs you $30.00 a month and your using the income to supplement a retail store, that extra $1170 in sales can help.

Link to comment
Share on other sites

You know when Colette came to me they had thier site up for 2 yrs and had ONE sale in that time.

 

They are NOT internet people

 

They just need a site so that thier customers (the one's in vermont)

 

can visit thier store via the net

 

It also has opened some very interesting avenues for them because they

were unknown in the titamium world, and now being asked to show thier stuff in some "can't get in" trade shows. Alex has designed a machine that is revilotionary in the process of making this type of Jewelry.

 

This internet store has done alot for them in the growth of thier Bizz

and has also placed them on the Map as being one of the best in thier field. Cause they are, they just are hidden in the back woods of vermont

living off the land and selling thier ART out of thier store.

 

They are not running to the bank with thier sales off the net

They sell more at one art show than they do all month.

But they have found that the designs they are making are selling to people who have never seen thier stuff in person (at thier store they sell to %50 of those who walk in the door)

 

so any who

 

they would do better with other jewelry by other people

 

But they make this stuff and are unknown right now

 

thier stuff is wonderful

wait in a few years when the world knows them 8)

 

I dare say sales will be based on thier designs

I've done my best to promote thier site

 

coming up on page one is my best.

 

Once the customer gets in the door it's up to Alex and Colette to close the sale

 

Sean

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...