What do you do when you are an unvailable page with google?

[♥Gyakutsuki]

I read recently a document in french (sorry) concerning the seo impact when the product is unvailable.

 

Google recommend different thing for small, medium and big site :

 

for the big site google recommend to insert balise : META NAME="GOOGLEBOT" CONTENT="unavailable_after: 25-Aug-2007 15:00:00 EST">

http://googleblog.blogspot.be/2007/07/robots-exclusion-protocol-now-with-even.html

 

 

For the medium site : google recommend  a 404

 

For the small site google recommend to have a page with an Indication : The product is available and a link with similar product.

 

 

My pratice : I create an archive page and when the product has no stock or is not sell, I push the page in archive and th button buy now deseapear with a sentence like this  : The product is not available on the page.

 

 

there :article in french : you can use google translate for  english

http://www.e-marketing.fr/Thematique/Medias-1006/Tribunes/referencement-de-site-e-commerce-conseils-de-google-255768.htm

 

What is your pratice in this different case ? Do you have create something, strategy in this case ?

[clustersolutions]

The attribute button was changed to "Product no longer available" and the "Add to Bag" button would disappear. I am planning on adding a similar product pics on the page but am contemplating on how to achieve this without doing it manually. Ideally it would be an algorithm that would converge to similar products based on customer interaction and etc. I have a similar product hack that is based on category and customer interaction and etc now but often they are not as similar as it would be had it be done manually...

 

I also read somewhere that we should use a noindex tag, but I am no too sure how great was that idea. I would definitely take into account of clicks from webmaster tool b4 using the noindex tag...or may be just onindex on products that were over certain number of years old...

[♥Gyakutsuki]

if you use noindex tag, I think it's could be a problem. i think "no available product page" must to stay on google, maybe with an hidden page). I think also it's possible to use the Customer have also puchased with similar product, 

 

Ideally it would be an algorithm ..... (@@clustersolutions),

Yes it's interresting, not simple to include maybe this part can be externalise with a company specialised in big data on only on that.

[clustersolutions]

I think no index would be useful if you are certain that the click from that link generates zero or negative value from a user perspective. I know I may have a problem when customers are complaining about NLA products. So far I could think of products that had been obsolete for a long time may be a candidate for noindex, but I am hesitance in executing it. 

 

i'd be honest that I don't know if "Big Data" company necessary would know your business/customers as well as you do. Big data also play that "big" number game, and you may be better off just do it manually. I had added a manually set "similar product" field in the products table and allow that field to influence the outcome of the also purchase/may be suggest list. But that require man hour maintenance...I should crack open my genetic algorithm book to see if I can get inspired to come up with something for this...    

 

 

if you use noindex tag, I think it's could be a problem. i think "no available product page" must to stay on google, maybe with an hidden page). I think also it's possible to use the Customer have also puchased with similar product, 

 

Ideally it would be an algorithm ..... (@@clustersolutions),

Yes it's interresting, not simple to include maybe this part can be externalise with a company specialised in big data on only on that.

[♥Gyakutsuki]

Yes Big Data is too for small site, but some company can help on that I think. I see always too big, like usual !