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SEO - Multiple products or single listing product


packblitz

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Posted

Hi, this is a general SEO question. I have a competitor that sells the same product as we do. Let's say it's a t-shirt and it comes in multiple colors. We have the t-shirt as 1 product id and use products attributes to offer it as 'Small-Black', 'Small-Red', 'Small-White', 'Medium-Black', etc. Our competitor will offer 3 different product ids. For example the product is 'White T-shirt' with options Small, Medium, Large, X-Large and 'Black T-shirt' with options Small, Medium, Large, X-Large, you get the idea. From an SEO standpoint it seems like their way of doing things is better because they have 3 products for Google to index and thus a bigger target for when somebody searches for 'T-shirt'. They have 3 product pages that a user could land on, we have 1 product page they could land on. Is their way of doing it better than ours? Keep in mind, the product descriptions will be identical for the 3 different product pages on the competitor web site.

 

 

Taking this another step further, I've thought of doing some programming to mimic the competitor's system. I would still have 1 product id, but when my product has more than 1 color available it would show each picture in my product listing. The best way to explain what I'm talking about is too see the first few polos on this page: http://www.gap.com/browse/category.do?cid=5216 The one that's listed as 'The new classic polo' is shown in olive, charcoal, and navy. They all link to the same product but it's shown 3 times on the page, with just a slightly different URL. I'm using 'SEO URL's' on my site and was thinking of doing it so the links would be 'tshirt-olive-2199.html', 'tshirt-charcoal-2199.html', 'tshirt-navy-2199.html'. Would I be penalized by the search engines for providing 3 different links in a row like that, that basically all link to the same page?

 

The links on the Gap page are:

http://www.gap.com/browse/product.do?cid=5216&vid=1&pid=717991&scid=717991242'>http://www.gap.com/browse/product.do?cid=5216&vid=1&pid=717991&scid=717991242

http://www.gap.com/browse/product.do?cid=5216&vid=1&pid=717991

http://www.gap.com/browse/product.do?cid=5216&vid=1&pid=717991&scid=717991022

 

 

Thanks in advance!

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