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osCommerce

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SEO - not many customers with new site


webby1

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Posted

Hi All,

 

Apologies if this is in the wrong place.

 

I was wondering if anyone could suggest any contributions that I should add to my site to make it more SEO friendly, attract more customers and pull up higher rankings?

 

The reason I ask was that prior to me re-installing oscommerce and new template, I had the most awful looking site, BUT it was making sales of at least a customer a week - which was good considering it looked unprofessional (as I had fiddled with it and changed bits).

 

I paid a chap from him years ago and he added a few contributions - which made the world of difference (like who is online, sales records, back end admin panel more friendly, seo url friendly headers or something etc) but I didn't keep a list. Whatever he did it worked!

 

Now I am left with an OK looking site (much better than the old one) BUT no customers.

 

Please can someone help?

 

Many Thanks :)

 

~Webby

 

www dot equine internet supplies dot co dot uk (no spaces in between the the url)

Posted

Some initial comments which might help

 

1. Some of the product images look sqaushed and un-professional

2. No details on the contact page, make sure you have a proper physical address including a fixed telephone number and an email address which uses your domain name.

3. No SSL on checkout or registration, you need to make sure you have an SSL certificate installed and used for registration and checkout

4. No Returns Policy, Shipping Policy or Privacy Policy

 

All of these would most likely put me off as a consumer.

 

For the SEO aspect I would also take a look at some of the suggestions from Google there are a few basic things you are missing such as unique page titles or any kind of meta keywords or description in any of your pages.

 

Also make sure you add google analytics (or similar) without it you will have little idea of what your users are doing or how they are interacting with your site.

Mark Evans

osCommerce Monkey & Lead Guitarist for "Sparky + the Monkeys" (Album on sale in all good record shops)

 

---------------------------------------

Software is like sex: It's better when it's free. (Linus Torvalds)

Posted

Hi,

 

Also do the security updates - INCLUDING renaming your admin folder.

 

Thanks

 

One other thing....I was expecting the site to sell horse supplies, not cosmetics etc. Maybe thats why you are not getting customers??

Now running on a fully modded, Mobile Friendly 2.3.4 Store with the Excellent MTS installed - See my profile for the mods installed ..... So much thanks for all the help given along the way by forum members.

Posted

Hey Mark,

 

Thanks for your comments - they are helpful :)

I had SSL and as I use paypal only having it was an extra expense and didn't provide anymore re-assurance to the consumer. I was paying £30 a quarter for SSL from my webhost.

I'll pop name & address and phone number down - thanks

 

How do I sort out the product images, not looking so squashed please?

I used a template and wanted to add pages etc but not sure how to do that. When I figure it out I'll do a contact us, shipping and privacy policy, right now I don't know how to add the pages (even if they were created) to the homepage template. The template people haven't come back to me either with an answer and they don't provide a telephone number (irony hey!).

 

The guy that I used and has vanished did a few really helpful contributions and really optimised my site, but I never kept a list of what he did and wished I had - as my previous site looked REALLY rubbish but it sold a lot of creams!

 

I do have analytics, I just have to add it - been run off my feet this end with promoting my other business too :)

Posted

Hey Mort -

Thanks for your comments also.

 

If I rename Admin folder to shop1 or something - won't it throw the whole shop out of sync and stop it working?

What other security updates are there for me to do?

 

Many Thanks

~Webby

Posted

p.s. It was a Equine Tack shop online but then people were popping up all over the place - namely ebay and selling horse products cheaper than I could buy them in at - therefore I reduced my stock and removed from the website. :)

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