Hunnenkoenig Posted February 18, 2009 Share Posted February 18, 2009 Does anybody have some experience and/or tips, how to force visitors to register on the site and eventually buy something? I made my store SEO, I use coupons and reward systems. I have installed express checkout and everything else I can imagine to make it easier better and appealing, but people barely register and even less buy something. Any advice? Link to comment Share on other sites More sharing options...
burt Posted February 18, 2009 Share Posted February 18, 2009 Lower your prices? Raise your prices? (may sound dumb, but people sometimes expect to pay more for quality stuff) Give away something for free? Prize Draw? Why ask people to register? It's not like they are buying a $500 product and need a warranty. Link to comment Share on other sites More sharing options...
Ronaldinho53 Posted February 18, 2009 Share Posted February 18, 2009 The book "Call to Action" by the Eisenberg brothers may be helpful... "Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read." GROUCHO (1895-1977) Link to comment Share on other sites More sharing options...
Guest Posted February 21, 2009 Share Posted February 21, 2009 purchase advertising? Link to comment Share on other sites More sharing options...
Hunnenkoenig Posted February 21, 2009 Author Share Posted February 21, 2009 I tried adwords. It was a failure. The system is so complicated, I spent 150 euros on nothing. It is too expensive to learn it. I don't want to spend hundreds of euros to learn a system which may work...or not. I have advertising on sites through affiliate programs, and people visit my site, but they don't buy. As I told, I have already coupons and reward points etc. It's a start up and I have no money to give away something for free. Registration is needed for beiing able to get the needed information. For purchase without registering I also installed PayPal checkout, but I don't know if it works. We will see. The book I will definately buy and read. Thanks. Good web ressources about marketing are also welcomed, if anybody has a good one :-) Link to comment Share on other sites More sharing options...
Guest Posted February 21, 2009 Share Posted February 21, 2009 Attila, You CAN bring enormous amounts of traffic to your site. However you CAN'T make them buy anything at anytime. I have found that although pricing is important on the internet, that more important than pricing is 'customer confidence'. I know people say the internet lacks personal contact, but if you allow your potential customers to contact you directly, either by phone, email or in person a customer will feel more confident buying from an online store. As stated above, cheapest prices sometimes deter customers from buying. I have experienced this first hand. Customers believe the price is too good to be true and won't buy because of that. So, take time to look at competitors prices, bring your price structure just below theirs, make your customers feel comfortable buying from your site and followup on each inquiry, purchase and concern. That's good business, online or retail. Chris Link to comment Share on other sites More sharing options...
Vag Posted March 3, 2009 Share Posted March 3, 2009 The more products variety you have, the more people will visit your e-shop and buy. For example, say a certain customer wants to buy a batteries charger and some batteries. Your shop, www.cheap.com has the charger at 10 euros but not the batteries. Another shop, www.expensive.com has the charger at 15 euros and the batteries at 4 euros. Probably the customer will buy from www.expensive.com because it will be easier and faster. Good luck :-) Link to comment Share on other sites More sharing options...
Hunnenkoenig Posted March 6, 2009 Author Share Posted March 6, 2009 Thanks for the replies! I will upgrade my site regarding these infos :-) More tips are still welcomed :) Link to comment Share on other sites More sharing options...
mutter Posted March 8, 2009 Share Posted March 8, 2009 As stated above, cheapest prices sometimes deter customers from buying. I have experienced this first hand. Customers believe the price is too good to be true and won't buy because of that. So, take time to look at competitors prices, bring your price structure just below theirs, make your customers feel comfortable buying from your site and followup on each inquiry, purchase and concern. Chris Very interesing points. I have good prices in my store but not ridiculous low. I am planning to install some customers testimonials contribution, what else you think can generate customer confidence besides the usual ssl. Thanks Link to comment Share on other sites More sharing options...
theherbman Posted March 10, 2009 Share Posted March 10, 2009 Very interesing points. I have good prices in my store but not ridiculous low. I am planning to install some customers testimonials contribution, what else you think can generate customer confidence besides the usual ssl. Thanks In my case my first e-shop was aimed at my customers in English and French that I already had as an extra aid to ordering that just grew and grew I believe it is better to start in the middle and grow out than the other way. So many people think that its just a matter of building a shop and sit back and sell to the world. That might have been the case when e-commerce started but not today. People do like a contact number a name and a face to put to it. An e-shop is no differant than an normal shop you have to advertise yourself. This is why starting at a local level is so important it won't happen overnight but what does if nothing is advertised. I live in France and I know of many people who shop on line and buy from England.Why? The language barrier has been taken away. You can find everything in France but to ask questions you have to speak the language. I have found that people do check prices and quality on line but I have also found that I get almost as many phone call requests as cold e-commerce orders. I have a chat and guide them back to the web-site. This works for me anyway. I also use a different homepage for each language one in French the other in English. Haven't compleatly finished the sites yet but they are on line and I have had a lot of hits and new registrations. Treat your shop as you would a normal shop keep it fresh and uncluttered. Up and down scrolling is o.k. side to side a no.no. and easy to use I asked many people to check on the ease of use of the site and also went to a supermarket with a trolly and wrote down what I did laugh if you like but this is how people shop in store the net should be no different. As I said I'm not finished with the store yet but are you ever? Mel Link to comment Share on other sites More sharing options...
couponmeup Posted May 14, 2009 Share Posted May 14, 2009 Onsite tips: Make sure your prices are competitive. (Check similar sites) Ensure your site design is sharp. Ensure you don't have broken links. Ensure your contact details are easy to find. (Builds trust) Ensure you have multiple ways to pay, CC is best. Ensure it's clear how the checkout works, try it yourself from time to time to make sure it works. Offsite tips: Check out your affiliates that can drive sales and approach similar sites to partner. Look for different keywords for PPC that include purchase words and so convert easier Some products convert better on certain days (Fridays before the weekend for example) so only buy keywords on converting days. have fun tinkering with your site. Link to comment Share on other sites More sharing options...
melvin63889 Posted May 20, 2009 Share Posted May 20, 2009 I tried adwords. It was a failure. The system is so complicated, I spent 150 euros on nothing. It is too expensive to learn it. I don't want to spend hundreds of euros to learn a system which may work...or not. Onsite tips: Make sure your prices are competitive. (Check similar sites) Ensure your site design is sharp. Ensure you don't have broken links. Ensure your contact details are easy to find. (Builds trust) Ensure you have multiple ways to pay, CC is best. Ensure it's clear how the checkout works, try it yourself from time to time to make sure it works. Thanks melvin Link to comment Share on other sites More sharing options...
tinkerbell46325 Posted May 27, 2009 Share Posted May 27, 2009 I tried adwords. It was a failure. The system is so complicated, I spent 150 euros on nothing. It is too expensive to learn it. I don't want to spend hundreds of euros to learn a system which may work...or not. Onsite tips: Make sure your prices are competitive. (Check similar sites) Ensure your site design is sharp. Ensure you don't have broken links. Ensure your contact details are easy to find. (Builds trust) Ensure you have multiple ways to pay, CC is best. Ensure it's clear how the checkout works, try it yourself from time to time to make sure it works. Thanks melvin how to advertise on a low budget? Get links with businesses in the similar industry' like I'm trying and email marketing which I haven't tried yet ' Anymore Ideas? Link to comment Share on other sites More sharing options...
Gubbanoa Posted June 3, 2009 Share Posted June 3, 2009 If Adwords, which normally has a high conversion rate, was a failure, then it's probably your site that needs work. This one is a good read - http://www.webmasterworld.com/forum22/4641.htm Do your photos suck? Does your cart suck? Does your main page suck? Do your prices suck? Do your product descriptions suck? Do your fonts suck? Does your navigation suck? Does your page loading time suck? etc, etc, ..... Link to comment Share on other sites More sharing options...
schou123 Posted July 16, 2009 Share Posted July 16, 2009 I use adwords on my online store and always get a pretty high conversion rate. Do you have a link to your online store where someone can take a look? It most likely has something to do with your store design Link to comment Share on other sites More sharing options...
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