User registration on E-commerce systems

[iurisampaio]

Hi all,

 

I am doing a research about the necessity of having user registration on shopping cart systems and i would like to hear good ideas and insights from OSCommerce community

 

The goal of the system is simply sells products. I am not considering any requirements, specifications or models of the client's perspective.

 

My initial thoughts converge to some knowledge fields such as security, data research, marketing, tracking, and data accessibility, which i would not be able to control without an obligatory user registration before the purchasing process.

 

I consider those subjects very important to compose the system in order to properly achieve the money reducing risks and planning well the costs.

 

I would be glad to hear from you guys.

 

cheers,

[iurisampaio]

Hasn't anyone already faced this situation ??

[lindsayanng]

if your asking whether or not people loose sales because a customer is required to make an account, then yes. The research shows that most customers will abandon a shopping cart when they are faced with the oscommerce checkout system - unless your store is based on repeat customers.