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osCommerce

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Product Optimization


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As I build my first osCommerce site (for that matter my only functional e-commerce site) I am attempting to keep an eye on SEO as well as design and as the design becomes more "finished" will be setting out to heavily promote the product line even though, at the present, the site is fed with qualified buyers who make purchases because they have confidence in the network bringing them to the site.

That being said, I see no reason to stop there in a quest for generated income and the question is this:

 

With the products listed by departments, is there a value in expanding the text description of each product? At present, the descriptions are Spartan at best and are about to be expanded for shopper impact but, if there is an Optimization reason to expand them as well then I need to take that into consideration as I create the text and ensure that keywords and phrases are more appropriately placed.

 

Thank you

DylanO

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