Google Analytics help

[krislyn5559]

I just got this email anyone have any ideas on what the dynamic variable is ?

 

 

Conversion “Sale Tracking Code” - This code goes on the sale ‘thank-you’ page, it will track how many sales, where the purchaser came from and which Google keyword term they clicked and which ad they clicked on

 

This code needs to be added to the thank you page after a purchase. Since the value is not a constant but instead changes (as with a shopping cart), you'll need to place the appropriate dynamic variable (such as Total_Cost) into the field in order to track properly. Make sure that the value of the variable will be the total value of the purchase(s) when the page is loaded. If you don't know what dynamic variable to use, contact your webmaster.

 

 

<!-- Google Code for purchase Conversion Page -->

<script language="JavaScript" type="text/javascript">

<!--

var google_conversion_id = 1061500xxx;

var google_conversion_language = "en_US";

var google_conversion_format = "1";

var google_conversion_color = "666666";

if (1) {

var google_conversion_value = 1;

}

var google_conversion_label = "purchase";

//-->

</script>

<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">

</script>

<noscript>

<img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/1061500xxx/imp.gif?value=1&label=purchase&script=0">

</noscript>

 

 

 

Newsletter Sign up page - This goes on the thank you page for signing up for newsletter. Will tell us where newsletter subscribers come from.

 

 

<!-- Google Code for signup Conversion Page -->

<script language="JavaScript" type="text/javascript">

<!--

var google_conversion_id = 1061500xxx;

var google_conversion_language = "en_US";

var google_conversion_format = "1";

var google_conversion_color = "666666";

if (1) {

var google_conversion_value = 1;

}

var google_conversion_label = "signup";

//-->

</script>

<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">

</script>

<noscript>

<img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/1061500xxx/imp.gif?value=1&label=signup&script=0">

</noscript>

 

 

Thanks for looking.

[krislyn5559]

Anyone have any idea what the dynamic variable could be or a few guesses of what I could try ? I poured though the google help and can't find anything neither when I searched but maybe I missed something.