Guest Posted October 24, 2007 Share Posted October 24, 2007 I hope this isnt too vague a question, but I'm fairly new to web design and marketing, so you guys might have more of a clue than I do. My site has been online since Saturday, so just a few days. I've already implemented google base, and adwords. We are getting decent ranking with google (I think), as my awstats is showing around 110 searches via google brought people to the site so far this month. I dont think I could have expected much better than that being so new. I "think" my adwords campaign is also going well; I have setup two campaigns; Campaign #1 Active £5.00 / day 64clicks 3,302 1.93% £0.09 £5.96 Campaign #2 Active £5.00 / day 59clicks 2,483 2.37% £0.18 £10.34 Not the best ratios I know, but from what I have been reading not bad either. The problem is that I dont seem to be getting any purchasers, out of the 100+ google visitors, and the 130 via adwords, nobody has bought anything. We sell childrens toys, clothes and gifts with a tractor theme, and my adwords ad reads as follows; TractorMad Toys & Gifts for kids of all ages Free delivery on orders over £30 www.tractormad.co.uk So I would hope that the people visiting would find what they are looking for. Does anyone have any suggestions about how I could look to improve things, or maybe track whats causing people not to buy? The site is at http://www.tractormad.co.uk Thanks guys Link to comment Share on other sites More sharing options...
Guest Posted October 25, 2007 Share Posted October 25, 2007 I hope this isnt too vague a question, but I'm fairly new to web design and marketing, so you guys might have more of a clue than I do. My site has been online since Saturday, so just a few days. I've already implemented google base, and adwords. We are getting decent ranking with google (I think), as my awstats is showing around 110 searches via google brought people to the site so far this month. I dont think I could have expected much better than that being so new. I "think" my adwords campaign is also going well; I have setup two campaigns; Campaign #1 Active £5.00 / day 64clicks 3,302 1.93% £0.09 £5.96 Campaign #2 Active £5.00 / day 59clicks 2,483 2.37% £0.18 £10.34 Not the best ratios I know, but from what I have been reading not bad either. The problem is that I dont seem to be getting any purchasers, out of the 100+ google visitors, and the 130 via adwords, nobody has bought anything. We sell childrens toys, clothes and gifts with a tractor theme, and my adwords ad reads as follows; TractorMad Toys & Gifts for kids of all ages Free delivery on orders over £30 www.tractormad.co.uk So I would hope that the people visiting would find what they are looking for. Does anyone have any suggestions about how I could look to improve things, or maybe track whats causing people not to buy? The site is at http://www.tractormad.co.uk Thanks guys don't waste your time with adwords its a waste of money. First build backlinks so you can get better search engine rankings. Also since you are a new store you should start off with good specials like buy 1 get one free. Something like that to build a customer base. Link to comment Share on other sites More sharing options...
Guest Posted October 25, 2007 Share Posted October 25, 2007 don't waste your time with adwords its a waste of money. First build backlinks so you can get better search engine rankings. Also since you are a new store you should start off with good specials like buy 1 get one free. Something like that to build a customer base. Thanks for the tip. We have implemented a free shipping over £30 offer, and made sure most of our products are beating the competition on google base/froogle. I'll look into backlinks, thanks for the advice. Link to comment Share on other sites More sharing options...
Guest Posted October 25, 2007 Share Posted October 25, 2007 Thanks for the tip. We have implemented a free shipping over £30 offer, and made sure most of our products are beating the competition on google base/froogle. I'll look into backlinks, thanks for the advice. You can't make people buy. Is your site on DMOZ? Link to comment Share on other sites More sharing options...
Guest Posted October 25, 2007 Share Posted October 25, 2007 You can't make people buy. Is your site on DMOZ? I've added the site to DMOZ yes, but its not yet appearing. Link to comment Share on other sites More sharing options...
rommany Posted October 28, 2007 Share Posted October 28, 2007 Hi David, I see two problems 1, your not that cheap, customers will search many websites before buying and only buy from you if your product is at the right price. 2, im not saying you have a bad site, i quite like it, but people need to know if they can trust someone with their C/C details regardless of price, and im not sure your site looks that trust worthy, im sure you are but you need to convince them not me :) I'm not bragging but take a look at my store ( in profile ), its not the best in the world ( far from it ) but i believe that people trust it because i show them the the hack safe logo, also the Geo trust one, plus we are listed in some highly trusted directories so i also show them. When i first started out we had no logos to portray trust so we had very little sales, about one a month for the first 6 months, but as i learnt what customers look for our sales picked up. So don't give up, just lower your prices where needed and work on the site and im sure it will go well for you.. Hope that helped a little. PS I sell the star child tractor shoes for less :) Link to comment Share on other sites More sharing options...
Guest Posted October 29, 2007 Share Posted October 29, 2007 Hi David, I see two problems 1, your not that cheap, customers will search many websites before buying and only buy from you if your product is at the right price. 2, im not saying you have a bad site, i quite like it, but people need to know if they can trust someone with their C/C details regardless of price, and im not sure your site looks that trust worthy, im sure you are but you need to convince them not me :) I'm not bragging but take a look at my store ( in profile ), its not the best in the world ( far from it ) but i believe that people trust it because i show them the the hack safe logo, also the Geo trust one, plus we are listed in some highly trusted directories so i also show them. When i first started out we had no logos to portray trust so we had very little sales, about one a month for the first 6 months, but as i learnt what customers look for our sales picked up. So don't give up, just lower your prices where needed and work on the site and im sure it will go well for you.. Hope that helped a little. PS I sell the star child tractor shoes for less :) Thanks for the reply it was an interesting read. I did think that the worldpay logo along with the credit card logos would signify some legitismy, but I'd love to hear other suggestions about what I could do. The hackersafe logo sounds good, but at this stage I couldnt justify the cost. We do have SSL (obviously) so perhaps displayng a logo for that? Price wise many of our products are as cheap as I can find online, but granted some are not so cheap. Regards David. Link to comment Share on other sites More sharing options...
Guest Posted November 16, 2007 Share Posted November 16, 2007 http://www.tractormad.co.uk/ "Server Not Found" Link to comment Share on other sites More sharing options...
web-project Posted November 16, 2007 Share Posted November 16, 2007 http://www.tractormad.co.uk/ "Server Not Found" exactly the same. Please read this line: Do you want to find all the answers to your questions? click here. As for contribution database it's located here! 8 people out of 10 don't bother to read installation manuals. I can recommend: if you can't read the installation manual, don't bother to install any contribution yourself. Before installing contribution or editing/updating/deleting any files, do the full backup, it will save to you & everyone here on the forum time to fix your issues. Any issues with oscommerce, I am here to help you. Link to comment Share on other sites More sharing options...
Rachael w. Posted November 17, 2007 Share Posted November 17, 2007 I dont normally comment on other sites (since mine arent all that pretty :) ) but I think you have a nice site! I may be bias with a little guy who LOVES tractors, but I think your site is very nice! I didnt see that you ship to the US though, bummer. Are you sending a froogle feed in? We send a product feed anywhere we can (froogle, bidhopper, willyfogg, edgeio, shopmania, thefind, etc.) for free and this has brought 95% more sales than our ads. We get tons of traffic from froogle/google base since those results tend to show at the top of the google search, makes up for missing the first page in the results. Good luck with your site! Link to comment Share on other sites More sharing options...
Guest Posted November 26, 2007 Share Posted November 26, 2007 I dont normally comment on other sites (since mine arent all that pretty :) ) but I think you have a nice site! I may be bias with a little guy who LOVES tractors, but I think your site is very nice! I didnt see that you ship to the US though, bummer. Are you sending a froogle feed in? We send a product feed anywhere we can (froogle, bidhopper, willyfogg, edgeio, shopmania, thefind, etc.) for free and this has brought 95% more sales than our ads. We get tons of traffic from froogle/google base since those results tend to show at the top of the google search, makes up for missing the first page in the results. Good luck with your site! Would you mind giving me your url (p.m.). I just listed some products with Google and was stunned to see how many others were selling the exact same product... Link to comment Share on other sites More sharing options...
Guest Posted November 28, 2007 Share Posted November 28, 2007 Thought I should update this thread. Over the past few weeks things have really picked up....I believe for the following reasons; 1. Getting ranked slightly higher on google 2. Have created a google-products feed which is auto-updated every night 3. The addition of some "familiar" logos, such as SSL and credit cards, as well as getting affiliated with ShopSafe.co.uk All in all, Im really pleased with sales 6 weeks or so in....we are doing far better than I would have expected at this stage. To improve on things Im working hard to get as many links from relevant sites as possible. Im also hoping that the google pagerank will go up within the next month or so, which should help us get more visitors via google. Thanks for all the help. Link to comment Share on other sites More sharing options...
MLu Posted November 28, 2007 Share Posted November 28, 2007 Expect some time before people start to buy. We have experienced that many people take several days or weeks before they actually make a purchase. Link to comment Share on other sites More sharing options...
tecno Posted January 15, 2008 Share Posted January 15, 2008 Everyone says it's a very clean site, but theres no "personality" like an individual operates this site, more like a computer made it. Tractors is a pretty darn niche market! Personalize it with some rollover images not CSS. Put something like "We're tractor crazy round here!" PS.... most of your products are above $30, might as well advertise FREE shipping (its not the prices because no ones shopping around for tractor toys hahaha). That will get em out the door! Link to comment Share on other sites More sharing options...
rommany Posted January 16, 2008 Share Posted January 16, 2008 Get rid of that security message (nonsecure) from the checkout area, this is a big no no, as most customers would just be scared off... The SSL logo and shopsafe looks good and shows you are to be trusted, but from a personal point of view i dont like the scrolling forum details at the top, could you not add a nice logo image somewhere on your page or even a text link somewhere ? I like the template and i think it matches your products, so i see no point in changing that, what i would do if i was you is to start writing articles about tractors on your site and pick out one keyword for each article, then submit it to dig and other social bookmark site and also add them to article directories, trust me if you know what you are talking about then other tractor fans will read the article and visit your site and even tell others... Glad to hear sales have picked up and good luck :) Link to comment Share on other sites More sharing options...
voided Posted January 20, 2008 Share Posted January 20, 2008 You can't make people buy. Is your site on DMOZ? lolz dmoz is a real joke... have you ever got a site listed there? you might want to offer your first born to speed up the process a bit ;) Designrfix.com | Graphic Design Inspiration & Web Design Resources - @designrfix Link to comment Share on other sites More sharing options...
yos40 Posted January 23, 2008 Share Posted January 23, 2008 Thought I should update this thread. Over the past few weeks things have really picked up....I believe for the following reasons; 1. Getting ranked slightly higher on google 2. Have created a google-products feed which is auto-updated every night 3. The addition of some "familiar" logos, such as SSL and credit cards, as well as getting affiliated with ShopSafe.co.uk All in all, Im really pleased with sales 6 weeks or so in....we are doing far better than I would have expected at this stage. To improve on things Im working hard to get as many links from relevant sites as possible. Im also hoping that the google pagerank will go up within the next month or so, which should help us get more visitors via google. Thanks for all the help. First of all i think your site looks great!!! (was it a ready template you modified or built it yourself?) Most important in my opinion is having a site map on Google and an HTML one in your store you can get both at http://www.auditmypc.com/free-sitemap-generator.asp also you should submit your products to MSN Live Product Upload. Invest most of your advertising budget at link building this helped me a lot: http://www.text-link-ads.com/ I hope you succeed! Yossi Link to comment Share on other sites More sharing options...
adam777 Posted January 30, 2008 Share Posted January 30, 2008 The SEO URLs aren't working properly on your site Link to comment Share on other sites More sharing options...
none_uk Posted January 31, 2008 Share Posted January 31, 2008 i tried to use MSN Live product and uploaded my google base feedfile (working on google fine) but next day i got email saying my account is blocked..... how lame is MSN. Oh that dmoz site is the most ugly and unprofessional site i have seen. the links are unless and unfriendly. I couldnt even find a link to submit. Google base is great, is there any free ones like this? Link to comment Share on other sites More sharing options...
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