Jump to content
  • Checkout
  • Login
  • Get in touch

osCommerce

The e-commerce.

What's Your Conversion Rate?


Hade

Recommended Posts

I'm currently working hard to improve my conversion rate.

 

My overall site conversion rate is 0.78%

Conversion rate from organic Google searches is: 1.97%

Conversion rate from Google Adwords is: 0.36%

 

(Google Analytics gives you these stats)

 

 

I was just wondering how everyone elses site is doing, and if anyone has any tips they'd like to share.

 

I had a pop-up offering a free download in exchange for the visitors email address which proved a success in collecting email addresses, but it really hit my conversion rate hard! so I removed it pronto.

I've heard that coupon codes can cause checkout abandonment as people go and search for free coupon codes, but my Google Analytics shows I have no particular problem with abandonment on that page.

Read the forum rules...

Link to comment
Share on other sites

With adwords at least I would expect 4%+

 

Check how specific your keywords are and add some negatives to reduce wastage.

Link to comment
Share on other sites

With adwords at least I would expect 4%+

 

Check how specific your keywords are and add some negatives to reduce wastage.

 

 

Wow, 4% conversions? are you sure you mean conversions and not CTR?

I've read a lot on Adwords and I'm implementing steps to ensure I'll get the most from it. I have highly specific keywords with plenty of negative keywords.

 

Please bare in mind that different industries naturally have different conversions rates.

 

By the way, My site is:

 

http://www.WizmoMagic.co.uk

Read the forum rules...

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...