Targeting more specific geographical specific keywords

[Guest]

One of our main keywords is "coffee" which is very hard to rank high on so I want to add pages to the site so that if someone searches for "coffee, some city" we will show up as this type of search is much easier to rank well for. I have a list of all the cities and towns in Canada but do NOT want to just make a page with all of them listed. So looking for ideas on how to make the page relevant for search engines and also for customers, plus be an attractive page.

 

The only idea I have come up with is to incorporate it into pages giving info on shipping times. All other suggestions are welcome.

 

Thanks, :)

[Jack_mcs]

The only thing I can think of is to add a drop down option to the home page that says "Search by City." Then have that open a page that loads the text, title and tags based on that city, just like the product page does for products. The main problem with this is that the search engines don't use the drop downs, if they are javascript. So the drop down would have to be created with css for this to be of any use.

 

Jack

[Victor Wise]

Peter,

 

I see where you are going with this; however, it is only a matter of time until google updates their algrorithm to introduce a quality score for local searches as well. That being said, I don't have a solution to your problem, aside from creating a unique landing page for each search term (for local search)

 

How closely does the headline on your landing pages match the search term the user typed in?

 

I notice that you have no landing page targeting the search term 'coffee'. The closest I see is a page with a headline that reads: Coffee by Bean Coffee Shop

 

Change this headline to 'Coffee' so that it exactly matches your most popular search term 'coffee'. This will benefit your quality score and will result in lower cpc.

 

 

That being said, you have a great website and I especially like your color scheme and logo.

[cannuck1964]

Hi Peter,

 

The idea of using the drop down (just a regular drop down will do) listing the cities is a good idea (maybe group them by province first). Then the use of these city names within the title and other meta tag info is another good idea, I would take it further though and also set up text within the page which will also use the city names dynamically.

 

There does not have to be a lot of this in place, ie for the H1 tag and maybe once or twice within the actual text. As well, rather then have one page that is used, create several or more different texts which would be randomly selected, this way the text / images would be changing all the time, yet, would convey the same general information.

 

This will help over time with the adding of different pages with the SEO part too ;)

 

just a few thoughts...

 

cheers,

Peter M