Selecting Keywords

[muhsinb]

When selecting keywords, is the following appropriate:

 

manual

manuals

repair manual

repair manuals

service manual

service manuals

shop manual

shop manuals

workshop manual

workshop manuals

 

or will i be penalised for this? Am i better of doing it like:

 

manual

repair

service

shop

workshop

 

Thanks

[Victor Wise]

Can you be more specific what you are using these keywords for?

[muhsinb]

Can you be more specific what you are using these keywords for?

 

Selling workshop manuals for cars, motorbikes, quads, etc

 

Thanks

[Victor Wise]

In the context of pay per click advertising, as a rule of thumb, I would say the more specific the keyword the better. So 'service manual' would probably be better than 'manual. Just make sure to deliver targeted keywords to a targeted landing page.

 

But why not put in some research and find out what the competition for keywords such as 'manual' are? Start by finding out how popular all these keyword and phrases are, and then determine what the competition is like. Once you make a decision, you can target your landing pages accordingly.

[muhsinb]

Thanks for that. I see people with similar websites selling similar goods and there keyword metatags are spammed with tons of keywords, however there is one website www.workshopmanuals.co.uk , he has no such things as metatags and he gets awesome page ranking with google with the term "workshop manual".

 

So what is the secret?

[Victor Wise]

Thanks for that. I see people with similar websites selling similar goods and there keyword metatags are spammed with tons of keywords, however there is one website www.workshopmanuals.co.uk , he has no such things as metatags and he gets awesome page ranking with google with the term "workshop manual".

 

So what is the secret?

 

He deserves to have good page ranking. Look how extensive his site is. If you type in any keyword, from 'audi work shop manual' to 'Volvo workshop manual', he has a dedicated landing page providing you with what you need. I'm sure anyone looking for a 'workshop manual' could find what they need here. Furthermore, I am sure that a lot of people who type in that search query end up at his website. There fore it is more relevant and ranks higher.

 

If you have relevant content, metatags will help google help you. Maybe in the 90's you could rank a page high by exploiting metatags and headers, but not anymore.

[muhsinb]

He deserves to have good page ranking. Look how extensive his site is. If you type in any keyword, from 'audi work shop manual' to 'Volvo workshop manual', he has a dedicated landing page providing you with what you need. I'm sure anyone looking for a 'workshop manual' could find what they need here. Furthermore, I am sure that a lot of people who type in that search query end up at his website. There fore it is more relevant and ranks higher.

 

If you have relevant content, metatags will help google help you. Maybe in the 90's you could rank a page high by exploiting metatags and headers, but not anymore.

 

That site has been active for a very long time though and some of the content is out of date, judging by the data available. My website (www.electronicmanuals.co.uk) is similar, has a seperate page for every possible manual, well over 100 and well over 300 by the time i've finished uploading all the content, but, i guess, i'll just have to wait until google fully indexes me. In the meantime i guess i can continually update my header tags and get some back links going.

 

Would you say this is a good idea?

 

Thanks Victor...your input is greatly appreciated.

 

M

[Victor Wise]

That site has been active for a very long time though and some of the content is out of date, judging by the data available. My website (www.electronicmanuals.co.uk) is similar, has a seperate page for every possible manual, well over 100 and well over 300 by the time i've finished uploading all the content, but, i guess, i'll just have to wait until google fully indexes me. In the meantime i guess i can continually update my header tags and get some back links going.

 

Would you say this is a good idea?

 

Thanks Victor...your input is greatly appreciated.

 

M

 

 

Okay, lets look at the keywords people are typing in using our nifty tool above:

 

For workshop manuals we here are a few of the many results....

 

86 mazda workshop manuals downloads

79 ford workshop manuals downloads

75 saab workshop manuals downloads

 

Looking at 'Mazda workshop manuals downloads' you list these on your mazda category page.

 

However, no where on this page, or on any of the sub pages, do you have a link that reads "mazda workshop manuals downloads". You have 'Mazda MX5 workshop manual', but as far as google is concerned, they need a page that exactly matches the key phrase you typed in. The other website comes closer to that than you.

 

You can fix this by turning your category page into a landing page. Delete the text that says 'Click Products Below For More Information' and replace it with 'mazda workshop manuals downloads'. This is your title. Then write a really short description below, that will market your stuff. Make sure that you don't get penalized for duplicate content on any of your pages either.

 

Also, on the 'category' links on the left of your site, it would be helpful if these matched the keywords also. So don't just list mazda, ford, saab; instead, list mazda workshop manual etc.

 

While we are on the topic, now that the above landing pages match exactly the keywords people are typing; you can really exploit ppc advertising :) If you create an add for each indvidividual keyword and match that keyword to its respective landing page, Google will reward you with an awesome quality score. That means PPC advertising will be alot cheaper, and alot more effective.

 

I have talked about adwords, quality scores, and landing pages in alot of my previous posts; but I don't think anyone has ever actually followed my advise. So send me a PM or something if it works out for you.

[muhsinb]

Hi Victor,

 

thanks for all the advise...i will implement all this tonight. I will definately keep you updated.

 

Muhsin

 

Okay, lets look at the keywords people are typing in using our nifty tool above:

 

For workshop manuals we here are a few of the many results....

 

86 mazda workshop manuals downloads

79 ford workshop manuals downloads

75 saab workshop manuals downloads

 

Looking at 'Mazda workshop manuals downloads' you list these on your mazda category page.

 

However, no where on this page, or on any of the sub pages, do you have a link that reads "mazda workshop manuals downloads". You have 'Mazda MX5 workshop manual', but as far as google is concerned, they need a page that exactly matches the key phrase you typed in. The other website comes closer to that than you.

 

You can fix this by turning your category page into a landing page. Delete the text that says 'Click Products Below For More Information' and replace it with 'mazda workshop manuals downloads'. This is your title. Then write a really short description below, that will market your stuff. Make sure that you don't get penalized for duplicate content on any of your pages either.

 

Also, on the 'category' links on the left of your site, it would be helpful if these matched the keywords also. So don't just list mazda, ford, saab; instead, list mazda workshop manual etc.

 

While we are on the topic, now that the above landing pages match exactly the keywords people are typing; you can really exploit ppc advertising :) If you create an add for each indvidividual keyword and match that keyword to its respective landing page, Google will reward you with an awesome quality score. That means PPC advertising will be alot cheaper, and alot more effective.

 

I have talked about adwords, quality scores, and landing pages in alot of my previous posts; but I don't think anyone has ever actually followed my advise. So send me a PM or something if it works out for you.