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pro and cons of Google Analytics


Andreas2003

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Posted

Hi there,

 

I'm interested in using Google Analytics, but as reading through the terms and conditions and the privacy statement, I was wondering, if it is good to transmit all the data to Google.

I mean, if the osC Contrib for GA is installed, you can track the whole checkout process, which products are in the cart, the total amount, shipping, tax etc.

Much data, which is only company related. Of course, the data is anonymized, but still much data.

 

What do you think about that issue as a webmaster / company owner ?

 

 

Next question:

In some cases you have to inform in your own privacy statement, that you are using GA.

Some customers may not like that or have concerns against this technique of watching their steps on your site.

Do you think, that this is an exceptional case or have you any feedback on that issue ?

 

Appreciate your thoughts and feedback.

 

Regards

Andreas

Posted
Hi there,

 

I'm interested in using Google Analytics, but as reading through the terms and conditions and the privacy statement, I was wondering, if it is good to transmit all the data to Google.

I mean, if the osC Contrib for GA is installed, you can track the whole checkout process, which products are in the cart, the total amount, shipping, tax etc.

Much data, which is only company related. Of course, the data is anonymized, but still much data.

 

What do you think about that issue as a webmaster / company owner ?

Next question:

In some cases you have to inform in your own privacy statement, that you are using GA.

Some customers may not like that or have concerns against this technique of watching their steps on your site.

Do you think, that this is an exceptional case or have you any feedback on that issue ?

 

Appreciate your thoughts and feedback.

 

Regards

Andreas

 

Personally I wouldn't rely on some javascripts to generate the store's reports and statistics. I would use osc scripts from the contributions and/or create the ones I need.

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