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Dropped From Yahoo


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Our site was top 50 in Yahoo before it made changes to its sponsor search progarm about a week or so ago. Since then it started to fall back beyond top 50 and this week it is beyond god knows what. Is anyone experiencing the same thing or does anyone has an idea what I need to do to be back in my old position? Thank you so much ahead for your help!

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It's been rumored lately that Yahoo is now selling position in their index.

Please use the forums for support! I am happy to help you here, but I am unable to offer free technical support over instant messenger or e-mail.

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Well, rumor is rumor so any viwer of this topic could confirm this or had experienced the same thing?

 

Kinda sad we first had Google kept inactivating our keywords and asking for $5 per click bid to activate, then now Yahoo. Google is also getting very active/aggresive in solicating us to about doubling our daily budget on the adword campaign. Perhaps a way to keep their momentum going for Wall Street. What had happened to "Do no evil"? It wasn't like we weren't already putting a good size budget to our adword campaign.

 

 

It's been rumored lately that Yahoo is now selling position in their index.
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I didn't post the article because it's against forum rules to post outside linkes, but here's the text of it:

 

Yahoo Selling Search Results?

 

February 20, 2007 |

 

Posted in Search News by skitzzos_pop

 

According to a thread in our SEO Forum and a post at SEO-Scoop, Yahoo is including pay-per click ads in its organic listings. To the casual observer, the ads are indistinguishable from regular listings leading some to question whether Yahoo! is selling rankings in their search engine result pages (SERPs) as well.

 

As mentioned above, the paid ads appear to be no different than Yahoo’s regular (organic) listings, however a little sleuthing will quickly reveal which is which. The ads er, search results in question redirect through ads.trafficleader.com. Here’s what TrafficLeader’s website has to say:

 

TrafficLeader’s partnership with Yahoo! Search Marketing provides advertisers with access to Yahoo! Search Marketing’s extensive PPC network. TrafficLeader is also a Yahoo! Search Marketing Platinum Preferred Search Submit Pro Partner, providing advertisers with direct feeds into Yahoo!, AltaVista, and AlltheWeb indices.

 

Some other tell-tale signs:

 

* The title on Yahoo! differs from the actual title of the page linked to.

* Yahoo! offers no cached page for the questionable links.

 

Need an example? Look at the number one result for the search “Missouri traffic tickets.”

 

The Yahoo! title is “Missouri Traffic Tickets” but it links to a page titled “USTrafficTickets.com - Submit a Traffic Ticket online!.” The link itself begins with:

 

http://www.ustraffictickets.com/default.htm

 

The actual link is to:

 

http://rds.yahoo.com/ (deleted for clarity)

http://ads.trafficleader.com/track.htm (more deleted for clarity)

 

Edit: FYI, the information above refers to a single link. Yes all Yahoo links redirect for tracking, but this one also redirects to trafficleader.com and then to the site.

 

Which leads to the big question: If Yahoo! is including paid ads in their search results, are they selling results rankings as well? You tell us… Do YOU think the example above got to be #1 on its own merits?

 

EDIT: It’s been pointed out to me that ustraffictickets.com does quite well in Google too. So they may indeed have earned their ranking. So I suggest you search for [star Wars Birthday Party]. I’ve seen the birthdayexpress.com paid inclusion as high as #1 and as low as #3. Their “organic” listing has floated between #2 and #7, always a bit below the paid inclusion. They have a paid ad on Google for the same search phrase but are #24 in the results listings.

Please use the forums for support! I am happy to help you here, but I am unable to offer free technical support over instant messenger or e-mail.

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Actually it's in Googles interest to have companies who advertise using AdWords to rank high for their keywords. As this allows them to generate additional revenue and continue to grow their AdWords budget. I spend a lot each month in AdWords and have recently had many of my key search terms move to the top of the first page; however, I still have just as many people clicking on the advertisements. As such I am growing my revenue and increasing my AdWords budget. Just because you're number one for a keyword doesn't mean that people won't click on the advertisements first.

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That I believe I can confirm as I did notice our ranking was top 25 with Yahoo when we were a paid advertiser as comparing to not--dropped to top 50. Sure, but that still didn't give away to why my site is no longer in the top 50. Perhaps you think I have answered my own question and it was because we are not longer a yahoo advertiser? Perhaps kinda went like this:

 

Paid Advertiser (top 25) -> Non-paid Advertiser Grace Period (top 50) -> Still Non-paid Advertiser You're gone and no longer searchable unless you type in the site name.

 

Yahoo did sent me a package regarding their new marketing scheme where money no longer guarantees your sponsor search position and qualities will also be taken into account starting a week or so ago.

 

I didn't post the article because it's against forum rules to post outside linkes, but here's the text of it:
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Sure, but that seems totally against Google's "Do No Evil" believe as supposedly its ranking engine is complete separated from the sponsor search side. Having said that then again a person would still have to play god here since algorithm doesn't write itself. I think your example is really applicable for sure for your industry as not every ecommerce site listed top 3 in a search engine should also be listed in AdWords as well. Do you mind telling me your conversion rate? And what would be interesting is to have a quantitative analysis on how AdWords would effect your conversion rate.

 

 

Actually it's in Googles interest to have companies who advertise using AdWords to rank high for their keywords. As this allows them to generate additional revenue and continue to grow their AdWords budget. I spend a lot each month in AdWords and have recently had many of my key search terms move to the top of the first page; however, I still have just as many people clicking on the advertisements. As such I am growing my revenue and increasing my AdWords budget. Just because you're number one for a keyword doesn't mean that people won't click on the advertisements first.
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  • 1 month later...

Just to follow up now that we have been running ads with Yahoo we have moved up from 175 to top 10 on Yahoo Search. Nice...T

 

Sure, but that seems totally against Google's "Do No Evil" believe as supposedly its ranking engine is complete separated from the sponsor search side. Having said that then again a person would still have to play god here since algorithm doesn't write itself. I think your example is really applicable for sure for your industry as not every ecommerce site listed top 3 in a search engine should also be listed in AdWords as well. Do you mind telling me your conversion rate? And what would be interesting is to have a quantitative analysis on how AdWords would effect your conversion rate.
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If you seach "coffee shop" on Yahoo we are #4 and we do NOT pay Yahoo any money for Pay Per Clicks. Also our link shows the same http://rds.yahoo.com/. I think it is just Yahoo tracking for marketing purposes.

 

"Bean Coffee" which we are #2.

"Coffee Bean" #38

"Bean Coffee Shop #1

"Coffee" #189

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man...so cool...i wish we don't have to pay...but it is what it is and we are glad to pay...and we are also beginning to pay for the Yahoo directory since the fund was already allocated in the marketing budget...but i don't understand what you mean by "...just Yahoo tracking for marketing purposes." you lost me there...

 

If you seach "coffee shop" on Yahoo we are #4 and we do NOT pay Yahoo any money for Pay Per Clicks. Also our link shows the same http://rds.yahoo.com/. I think it is just Yahoo tracking for marketing purposes.

 

"Bean Coffee" which we are #2.

"Coffee Bean" #38

"Bean Coffee Shop #1

"Coffee" #189

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I have never advertised on Yahoo but appear on the first page. Google I use adwords and they ignore me totally in their organic search :angry:

 

Was patient at first and decided it was Google and their sandbox but now 10 months on and still I have no choice but to pay........

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  • 5 weeks later...

If you wish to properly see all of your Yahoo inbound links then use link and modify it with your own domain name: in Yahoo search. I can see tons of inbound links to your site in Yahoo Site Explorer.

 

 

https://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fwww.ispopularonline.com&bwm=i&bwms=p&bwmf=u&fr=sfp&fr2=seo-rd-se

 

I bet Yahoo was just refreshing their caching servers. Google does this too. Sometime I'll see 70,000 backlinks and othertimes I'll see 14,000 but pagerank is not affected. It's just a visual that looks like you now have fewer links because you queried a slave server, but in reality its just that the mirror server is being refreshed slowly. Looks like your website is pretty popular online. Good job back-linking!

 

Hope this helps.

 

JT McNaught

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