0.16% of vistors buy something from my site

[subzerostudio]

I have set up a site for a client - jamacs.co.uk. The problem that we are having is that the site has had plenty of hits, but a very low conversion rate of orders from people that visit the site (about 0.16%). Is this a normal amount - it has been suggested that a standard formula should be 1% of unique vistors.

 

I have checked the site for errors, put through test orders and it is working fine.

 

Any suggestions/comments/musings welcome

 

Thanks

 

Mike

[rrrhythm]

I have set up a site for a client - jamacs.co.uk. The problem that we are having is that the site has had plenty of hits, but a very low conversion rate of orders from people that visit the site (about 0.16%). Is this a normal amount - it has been suggested that a standard formula should be 1% of unique vistors.

 

I have checked the site for errors, put through test orders and it is working fine.

 

Any suggestions/comments/musings welcome

 

Thanks

 

Mike

 

 

nice looking site. one thing that stands out is that there aren't pictures of the individual products. i think i want to buy a mini-ratchet, but how can i know if i can't see it?

 

rj

[shooter-boy]

Yes, your ordering/add to cart system seems a little confusing.

 

The mailing list entry / images are on every page, which i would suggest is too much. There is no focus on products, and even though i knew full well i was looking at an online store, it didn't feel like it to me.

 

Don't get me wrong, I like the design... but you need to make it plain as day and easy as tying velcro shoes.

 

I would be happy to offer some more thoughts/advice through PM or email if you would prefer.

 

BTW., i have heard figures far better than 1%.

 

Rob