Jump to content
  • Checkout
  • Login
  • Get in touch

osCommerce

The e-commerce.

Customers who register but dont purchase???


Floob

Recommended Posts

Hi,

 

We are a relativly new company and are finding that out of our total number of registered customers 50% have not purchased.

 

Is that a normal experience - do users signup but not buy?

I would have thought users would only signup if they had something in their basket.

 

Or is there a problem with their setup - not support secure connections or something? Or perhaps our shipping charges are putting people off?

 

Any views appreciated.

 

Regards,

 

Floob.

Link to comment
Share on other sites

I find about the same thing. What you want to do is eliminate the 'deterrents', or things that the customer see's that deter them from making the purchase. Some are obvious, some aren't. Here's one's that I've found.

 

- Shipping too high, due to handling charges.

- Shipping too high due to default shipping quote selections

- Shipping too high because of method, (UPS instead of USPS priority, ect)

- inability to ship internationally

- Dramatic warnings (paypal's continue button problem)

- Not enough payment method options (lots of people have a problem with paypal)

- non-signed SSL certificate

- exclusive use of third party 'gateway' payment processors

 

The more deterrents you eliminate, the higher percentage of people who sign up will make a purchase.

 

Additionally, I have a script that will email anyone that signed up, but did not make a purchase after 12 hours, and respectfully ask them for feedback. Sometimes, I might even offer them an additional discount.

-------------------------------------------------------------------------------------------------------------------------

NOTE: As of Oct 2006, I'm not as active in this forum as I used to be, but I still work with osC quite a bit.

If you have a question about any of my posts here, your best bet is to contact me though either Email or PM in my profile, and I'll be happy to help.

Link to comment
Share on other sites

It will be released with my upcomming, and first ever, contribution.

 

It will include several automated, and by remote tasks, such as,

 

-emailing users that register but don't buy

-automatically unsubscribe customers who click an unsubscribe link at the bottom of a newsletter

-provide DB staticstics such as 'pending' orders, and 'new' customers to a digital pager of phone

-------------------------------------------------------------------------------------------------------------------------

NOTE: As of Oct 2006, I'm not as active in this forum as I used to be, but I still work with osC quite a bit.

If you have a question about any of my posts here, your best bet is to contact me though either Email or PM in my profile, and I'll be happy to help.

Link to comment
Share on other sites

  • 2 weeks later...

Sorry, I have not.

 

I had to put it on hold while I put out several other fires, including international shipping quotes, and letting customers get a shipping quote without having to log in.

 

I felt these isues had a higher priority.

 

Basically, all the script you are looking for is a cron entry that cal a program that queries the DB looking for new items left in the shopping cart since the last run.

 

The automated unsubscribe is a cron entry that calls a parser that parses a mailboxfile looking for email addresses. Wehn it finds one, it would update the subscribing status for the customer with that email address.

-------------------------------------------------------------------------------------------------------------------------

NOTE: As of Oct 2006, I'm not as active in this forum as I used to be, but I still work with osC quite a bit.

If you have a question about any of my posts here, your best bet is to contact me though either Email or PM in my profile, and I'll be happy to help.

Link to comment
Share on other sites

  • 1 year later...

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...