How do i reduce the number of products that appear in a product listing?

[sumario]

At the moment its set to 20 which is a bit much for one page so how do i reduce that.

 

ie.

 

http://www.bedmakeruk.com/cart/catalog/ind...facturers_id=11

 

at the bottom is says 20 out of 21, the 21st product is on the next page. but i want to show only 10 products per page, not 20.

 

Hope you can help, Thankyou.

[sumario]

>_< Never mind! i found it in the admin panel under the heading seach results. silly place to put it under tho? or just me? lol

 

 

Thanks.