How would you promote my store ?

[rommany]

Hello

 

Ive been up and running for about 7 mts and get around 200 unique visitor per day and about 1% sales from them, Im doing fine in the search engines and getting higher everyday, but i believe the site is still not fulfilling it potential and im sure that some other here do well selling their store and could advice me what they would do to get extra sales.

 

Ive used adword but didnt think much off it, and amazon.co.uk doesnt really sell baby products, i do have an ad on a few similar sites and i do get hits from but not many sales, the only other way i can think off is to place an advert in a my niche national magazine but this could cost thousands and im still not 100% sure this would be worth it, but other than that i at a lost where i should go from here.

 

I should of had this planned out a long time ago but i missed this one : (

 

Any advice would be great :thumbsup:

 

Kind regards

 

Online store

[mj_superfly]

First off, I'd go back to Adwords and do it properly. There are suprisingly few people advertising for specific keywords for your products in the UK, so I think you should be able to get a cost effective campaign going. But you must must must be specific... try something like this for the key phrase "baby shoes"

 

Baby Shoes

Baby Shoes With A Difference From

Jellybabys. Fast UK Delivery!

www.jellybabys.co.uk

 

(and send them to http://www.jellybabys.co.uk/baby-shoes-c-67.html)

 

If you invest the time in setting up a decent campaign in Adwords you will see results, which you can then use as a basis for and Overture campaign etc. etc.

 

Also, set up an Ebay store. It's very cheap to run and has worked well for me.

 

Consider shopping comparison sites (Shopping.com, Kelkoo etc.)... the cost-per-click is a bit high for my liking, but they will bring sales.

 

Another point to make here is that you're in a great position in terms of repeat customers, make sure you're doing everything you can to make them come back and buy more.

 

Good luck! :thumbsup:

[rommany]

Thank you steve

 

Most of our products are not allowed to be sold on ebay by the suppliers as they do not what everyone cutting each others throats.

 

I agree with the adword part and start doing it properly.

 

I do try to set the site up for return customers, as adding advice pages, nursery rhymes and a chat area and so on, i also offer a discount for customers that buy 5 items, i know that mite sound a lot but most buy the creams and wipes 5 at a time anyway.

 

Again great advice and thank you again.

 

If anyone does advertise via a mag pls let me know how you got on, i have had a free ad in the ES mag but only really had 7 sales from it, so im glad it was free : )

 

Regards

[warrenerjm]

I like your site. I think it is well designed, & very informative. You have alot more going for it than just selling your products. I do not like Google ads though & it puts me off sites. I agree not to go down the ebay route. Maybe you need more advertising via mags or leaflets etc. Free advertising is always good, but hard to find.

 

Good luck

Julie

[rommany]

Thanks julie

 

I agree about the google ads and i have seen sites many sites that stick the ads where the products info should be and make their site look like one whole advert for google, i hope mine was more discrete and didnt look like i was pushing them ?

 

I do how ever earn around $100+ per month with them, and as long as they do not ( and i hope they dont) make my site look cheap or ugly its hard to turn away that kind of free income.

 

But if other say they do not go then i would properly remove them.

 

Again thank you...

 

Regards

 

david

[warrenerjm]

Thanks julie

 

I agree about the google ads and i have seen sites many sites that stick the ads where the products info should be and make their site look like one whole advert for google, i hope mine was more discrete and didnt look like i was pushing them ?

 

I do how ever earn around $100+ per month with them, and as long as they do not ( and i hope they dont) make my site look cheap or ugly its hard to turn away that kind of free income.

 

But if other say they do not go then i would properly remove them.

 

Again thank you...

 

Regards

 

david

Hi David

It is difficult when something that earns you money, puts some people off, & I am new to this myself so was just sharing a personal point . You do have ads on the left, middle & right column though. Your site does not look cheap or ugly, but I usually don't want to look at a site & be wary of what I click on. More & more Google ads are designed to blend in with the site. Also, doesn't it just take customers away from your site, & they may not be bothered to navigate back. Maybe someone with better CEO knowledge will answer your thread. I will read with interest.

 

Julie

[Guest]

I know $100 a month is probably a nice little income right now, but the question is would those people possibly have spent more mone on your site had they not navigated away?

 

If you were interested you could create a second "information" site just for google ads, with similar info (consider rewriting, adding more) and then bung that up as a separate revenue stream?

[rommany]

Ive taken both of your advice, (if i didnt it would have been pointless asked for some) and have removed the adword ads from the left and right sides, ive keeped the bottom ones that are on the advices pages because most people that goes there are only interested in the advice and not the products that i sell.

 

Thank you again for your helpful advice, i will looking into an advert in an uk mag.

 

Kind regards

[Guest]

like I say would consider setting up a little subdomain with advice in it, and using google ads that way.