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osCommerce

The e-commerce.

Sign Ups VS Completed Purchases!


toyicebear

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Posted

I have clients reporting back a rate ranging from 40-75% closing rate between sign-ups and completed purchases.....

 

This has me concerned, i would consider that it should be more uniform and also a bit higher.....

 

So in the interest of shedding some light on this subject i am opening this tread with some questions...

 

1. What is the average closing rate.... what is it at your site?

 

2. Have you done any changes which has made a change in your closing rate? if so please outline them....

 

3. Anything you deem important in regards to this subject.....

 

 

If we all share info and do some comparing of results , we might come up with some tips and tricks to improve sales for all!!!!!

 

So please chime in your expiriences and opinions..... :rolleyes:

Posted
Does the site require that the customer create an account to view shipping charges?

 

Have you investigated smoothing out and shortening the checkout process?

 

 

Not site..sites....

 

Shipping charges are available prior to checkout on most of the sites.....

(This did help improve the ratio of sign-up vs completed purchases)

 

The checkout has been shortened on all........

(This did just give a minor improvment)

 

Most also have a checkout without creating account feature.....

(This did increase the number of sign-ups but did reduce the sign-up vs completed purchases ratio)

 

One of the places where we have seen some effects is in regards to payment metodes available, anyone have any more feedback on what to accept in addition to CC payment?

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