Help in understanding Conversion Tracking Report data

[chundottu]

Hi,

I have an online shopping website in which I have setup google's

Conversion tracking mechanism at two places, namely, Signup

Confirmation and in the Payment page. In the Signup Confirmation page,

I wish to track the number of signups occurring as a result of google

adwords. While in the payment page, I wish to track the amount of the

order.

 

Accordingly, while generating the conversion tracking code for payment

page, I opted for the Purchase type of conversion, and entered value

for the (Advanced option: conversion value) field to be equal to the

order value.

Can anyone please tell me how to retrieve this value in the Adwords

report?

 

 

Also, can you advice me on the meaning of the various fields in the

Adwords report like Total value, Avg Value,Value/Cost,Value/Click,Sales

Count, Sales Value, Sign-ups count, etc convey?

 

Thanks.