Allowed to use merchant logos?

[Jes1FromFL]

Say you're selling Adidas shoes on your website. Are you allowed by law to use the Adidas logo on your website without contact them directly?

[Guest]

http://www.adidas-salomon.com/en/local/met...gal/default.asp

 

The use of adidas trademarks on any other web site or network computer environment is only allowed if it is explicitly permitted under this web site.

 

I have no idea what that means. :huh:

[Frank Heinen]

http://www.adidas-salomon.com/en/local/met...gal/default.asp

 

The use of adidas trademarks on any other web site or network computer environment is only allowed if it is explicitly permitted under this web site.

 

I have no idea what that means. :huh:

 

It means what it says. You can only use the logo on another website than the adidas website when you have permission to use it. So, for the ADIDAS logo, its not allowed to use it without permission......

 

I don't now if this goes for all trademarks/logos

[GraphicsGuy]

I don't now if this goes for all trademarks/logos

 

That is pretty much the rule for all of them. However, if you contact them and explain that you are setting up a resale site that will be selling their products, many of them will grant you the permission and often provide you with the logos to use.

[vinces]

I think this would fall under fair use.

[DiMiT]

Doesn't make much sense IMO

if you are selling THEIR stuff why not use THEIR logo

[GraphicsGuy]

Doesn't make much sense IMO

if you are selling THEIR stuff why not use THEIR logo

 

It is mostly a matter of defending their trademark. If they don't actively defend it, they can lose rights to it.

 

If you are selling their product, and request permission, most will authorize it and provide logo images to use.

[dynamoeffects]

I think this would fall under fair use.

 

Fair use only pertains to copyrights. Trademarks are completely different.