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osCommerce

The e-commerce.

Need advice on marketing.


happycow

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My store doesnt get any sales since it was up and running. I got traffic from search engine, but no sales. I dont know why.  my store

 

Can someone give me some ideas to make more sales?  Thanks

 

First impression?

 

It's kind of a dis-jointed site. The colors are kind of odd, and the header seems to really clash with the rest of the page. I doubt the design is the only thing holding you back, but it's a start.

 

Second, your market is a tough nut to crack. LOTS of competitors, yet not a ton of online jewelry shoppers. Very cut-throat.

 

What kind of advertising are you using?

"People tell me I have an inferiority complex. They must be right; after all, they are all smarter than me."

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Also, the big pop up that says "WARNING! THIS PAGE CONTAINS NON-SECURE ITEMS!" might be a bit of a turn off.

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NOTE: As of Oct 2006, I'm not as active in this forum as I used to be, but I still work with osC quite a bit.

If you have a question about any of my posts here, your best bet is to contact me though either Email or PM in my profile, and I'll be happy to help.

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"WARNING! THIS PAGE CONTAINS NON-SECURE ITEMS!"

Thanks for looking at my site.

 

Is there any way to turn off this warning? I think this happens in IE only. Any suggestions?

 

I am not doing any advertisement. I realized there are tons of website selling jewelry online. :( Do u think my products are good? I think my necklaces are unique and like each of them.

 

Most of my visitors are from 3 major search engines, who are looking for seashell necklace. Any advice on prices, product descriptions etc. ?Thanks again.

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Thanks for looking at my site.

 

Is there any way to turn off this warning? I think this happens in IE only. Any suggestions?

 

I am not doing any advertisement. I realized there are tons of website selling jewelry online.  :(  Do u think my products are good? I think my necklaces are unique and like each of them. 

 

Most of my visitors are from 3 major search engines, who are looking for seashell necklace.  Any advice on prices, product descriptions etc. ?Thanks again.

 

First thing I'd say is to put some actual content on your main page. Who are you? Why are you selling this stuff? Why should people buy from you? There are all sorts of approaches you could take to your front page, pick one and run with it...

 

Second thing IMO would be to fix all the little grammar/punctuation/spelling issues. Anything that detracts from the professionalism of your site will detract from your business.

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  • 2 weeks later...
My store doesnt get any sales since it was up and running. I got traffic from search engine, but no sales. I dont know why.  my store

 

Can someone give me some ideas to make more sales?  Thanks

 

 

Hello ~ Hey, I love your jewelry!! Very reasonable prices too. A few problems I found immediately!! - When I click on a necklace (i.e. - one of the shell necklaces) and it goes to the description page etc., the image is way too big and is covering up all the text and product description!!! :blink: ou really need to go thru and check all of these pics etc. Check on my site, click on an image in a category and then see what the next page should look like, as far as the size of images etc.!! my store

 

Also, might be very helpful to you to add a "Links" section and try tio Swap Links with as many sites as you can??! Good Luck :rolleyes:

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Yikes! The page width on your site isn't fixed, so there's no way of knowing what your customers are going to see. Open a page and then tug on the corner of the browser window to see what happens--buttons, images, and text start moving around like they're floating in water.

 

Either dump the design into some fixed-width tables or adjust the values in the stylesheet so things don't move.

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Yikes! The page width on your site isn't fixed, so there's no way of knowing what your customers are going to see. Open a page and then tug on the corner of the browser window to see what happens--buttons, images, and text start moving around like they're floating in water.

 

Either dump the design into some fixed-width tables or adjust the values in the stylesheet so things don't move.

 

 

"Customers use different browsers and screens; therefore everything should be a fixed width." WHAT? I'm gonna have to disagree completely. B)

 

That's exactly the reason you SHOULD let things be variable width. People with smaller screens/windows should not have to scroll sideways to see key information on your page.

 

There are some situations where variable width can create problems due to "word wrap" moving your images to the wrong places or giving you

text

that

looks

like

this.

But I'm not seeing any problems like that on your site.

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"Customers use different browsers and screens; therefore everything should be a fixed width."  WHAT?  I'm gonna have to disagree completely.  B)

 

That's exactly the reason you SHOULD let things be variable width.  People with smaller screens/windows should not have to scroll sideways to see key information on your page.

 

There are some situations where variable width can create problems due to "word wrap" moving your images to the wrong places or giving you

text

that

looks

like

this.

But I'm not seeing any problems like that on your site.

 

 

None of the text went single-word, but it does jump around on the page and sometimes gets hidden by images. Anyone who resizes their browser window can see things moving, and that's unnerving.

 

To paraphrase Jakob Nielsen, most of your customers spend their time on other sites, so the more you can take from what they do well, the easier your site is to use. For myself, as a customer, seeing a site behave in an unexpected way is guaranteed to send me shopping elsewhere.

 

The scrolling point is valid, but you can design on an 800-pixel grid and not worry about display issues for the majority of customers. If it's that much of a concern, a 640-pixel design floating on a colored border gets 100% of the audience.

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