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The e-commerce.

Gif or JPEG?


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The rule-of-thumb is that jpgs are better for photos and gifs are better for computer art. The logo on your store could be a gif. Your products should be jpg.


jpgs tend to be smaller than gifs.



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If you use images as links and the images also have text in them, then use gif for those (gifs render text better). For all others use jpg, but don't just click to save them as jpg. If you have photoshop open the image and click 'Save a copy' and select jpg as the file type. You'll notice a little ticked box which says 'discard non-image' data. JPEGs carry a lot of non-image data which distorts the file size - lose that and the file size goes right down.



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