Jump to content
  • Checkout
  • Login
  • Get in touch


The e-commerce.

Advertising Tracking


Recommended Posts

Sifting through the ad_tracker and affiliate mods but here is a very effective tool.


Can any of the mods record a referring query string and place it in a customers record.










refer = google.housewares


This is extremely useful for advertising budgeting. Anyone know how I can do it?


Thanks for any input


Link to comment
Share on other sites

Yes, the ad tracker and the affilliate program can both do that. I found that actually combining the two contributions gives me the type of tracking I needed. I can tell what customers came from where, and I can reconcile clicks comeing from ppc engines. I can also see the conversion to clicks ratio, which combined with the knowledge of how much a click costs, give me a pretty good estimate of my ROI. I just enroll each advertiser as an 'affilliate', and in the URLs I submit to them, I include their referral ID.


NOTE: As of Oct 2006, I'm not as active in this forum as I used to be, but I still work with osC quite a bit.

If you have a question about any of my posts here, your best bet is to contact me though either Email or PM in my profile, and I'll be happy to help.

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Create New...