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Is too much choice a bad thing?


gcain

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Have any of you guys had better experience with less products in your store?

 

We have close to 300 items in our store and I think people are getting lost in the site because there is so much choice

 

I was thinking of taking everything we don't have instock or don't want to push off and leaving just the products we really want to sell...

 

Is this a good idea? Anyone have any experience with this sort of concept?

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Maybe fewer "types" of products not so much as fewer amounts of products.

 

I have found trying to stick to a store "theme" works better than stuffing too many varied types of products into it.

 

If you have a big line of teddy bears and other toys, don't try to sell memory and processors as well - focus on the overal theme - it's too tough to try to start out as an Amazon.

 

Having a name that goes with the theme helps too.

 

With the cost of domain names at about $8 per year and hosting so cheap, it's easy enough to create a new site for another line of goods.

(Especially after learning how to customize the look from the first shop :D )

 

 

HTH

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I personally favor the "real store, real people, real products, all of them in stock ..."

 

I wonder if you are setting up several domains and show different personalities, doesn't your customer think you are schizofrenic ?

(our real business is, and it's quite funny at times but I mostly wonder nowadays how to cross sell from one to the other, without braking customer privacy laws)

KEEP CALM AND CARRY ON

I do not use the responsive bootstrap version since i coded my responsive version earlier, but i have bought every 28d of code package to support burts effort and keep this forum alive (albeit more like on life support).

So if you are still here ? What are you waiting for ?!

 

Find the most frequent unique errors to fix:

grep "PHP" php_error_log.txt | sed "s/^.* PHP/PHP/g" |grep "line" |sort | uniq -c | sort -r > counterrors.txt

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Carine,

 

All I run is internet businesses.

Creating different online personalities is not a problem for me B)

 

One site is cedar furniture, one is web hosting and domain names, another is general merchandise, one pet supplies, one musical instruments and I have some 4-page sites that each sell 1 (different) e-product.

 

I couldn't lump a mess of things like that into 1 site.

 

 

[still working on the overall plan/success of this business model]

 

This idea allows one site to have a slump while another may have a spike.

Let's say I have 10 sites that each net only $5000 profit in a year - not too bad for some side work.

 

The e-products take no mantainence - customer pays then downloads the product.

Domain names are $8 per year.

I generate profit from a small, growing hosting company with extra space - free hosting for my ventures.

 

 

As for cross-selling, do it with banners, links etc.

Don't force another of your sites down on them, let them click and find out.

 

My general store will be converted into a shopping portal soon (using osCommerce :D ). I have a way of displaying boxes and the like from other (participating/willing) domains running osCommerce stores in my osCommerce portal. Some of these sites will be mine, some stores I have set up for pay, some friends and some will be paid inclusions.

 

 

This is not for everyone, of course. It's something I thought about while seeing many ecommerce sites come and go. I've also worked on some other companies ecommerce sites (one B2B site spent $3 million before the first order was processed!).

 

 

Throw eBay sales into the mix and it grows that much more.

 

PS - 98% of my products are drop-shipped from the manufacturer or distributor - I don't even touch product. (Although I have worked for manufacturers, done shipping and warehousing, etc.)

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hi tony

 

I understand your point for internet business, though if you talk about brick & mortar business you have to realize that your in-store customers also have an internet connection.

Offcourse it makes sense to separate distinct product lines if you have a specialist/focused approach, however, if you are more of a department store, I'd expect the portal approach (as you are doing) is more relevant.

 

On the other hand, I might register a few domains for the bestselling product :D, as you say, they are pretty cheap :)

KEEP CALM AND CARRY ON

I do not use the responsive bootstrap version since i coded my responsive version earlier, but i have bought every 28d of code package to support burts effort and keep this forum alive (albeit more like on life support).

So if you are still here ? What are you waiting for ?!

 

Find the most frequent unique errors to fix:

grep "PHP" php_error_log.txt | sed "s/^.* PHP/PHP/g" |grep "line" |sort | uniq -c | sort -r > counterrors.txt

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